Using Google AdWords for increasing Traffic
How to work with the offline editor, how to install conversion tracking code and integrating it with Google Analytics, how to do Ad spit testing and landing page testing, Working with the Offline Editor have seen many people asking us that they cannot wait for organic Search engine results and want their website on top from the very first day, this course will enable you to learn and implement the technique of paid advertising through Google AdWords. Also we will teach you how to leverage its power. As this is the most direct and measurable advertising medium in existence, using the leading platform in this space, Google AdWords. This course shows how to start using this advertising platform to reach an enormous audience of potential customers with relevant messaging and measure the ROI from their activities.
The course also provides an introduction to paid search advertising, an overview of the AdWords platform and interface, and lessons on keyword research, conversion tracking, and campaign optimization.
This Course will include from Understanding paid search advertising terms and definitions. Creating an account and your CPC campaign, then how to Target locations, languages, and other demographics. How to create effective text ads, then how to create efficient image ads, then how to make ads stand out with extension. How to set and manage your budget, how to use the bidding options, how to research, organize and add keywords,Optimising the ads using dynamic keyword insertion.
How to work with the offline editor, how to install conversion tracking code and integrating it with Google Analytics, how to do Ad spit testing and landing page testing, Working with the Offline Editor.
One can become a CPC Manager, or add this profile to your existing Search Engine Optimizer profile after completion of this course.